Tips to Creating the Best Facebook Post for Your Business
Life as we knew it, took a turn on its head with the advent of Facebook. No more do we collect memorabilia of mind-blowing events in our life. We simply click a pic and post to Facebook, recorded for cyber eternity. “Instant” has become the new mantra. With so many Facebook users across the planet, businesses too, found a new marketing avenue. Now it was possible to reach out to millions at the click of a button. Word of mouth took on a new dimension. There are a lot of businesses out there who have used Facebook to successfully launch their product and do good business. They have established their online presence.
On the flip side, there are so many businesses that yours could get lost in all the updates, posts, photos, philosophical mumbo jumbo and almost everything else that can be “Posted on Facebook”. So how does one combat such a situation?
Read on about 5 tips that can help your business find its rightful place on Facebook, so that you don’t get lost in the plethora of words and images.
#1 Short is Sweet
Go with your brands colors and logo and keep the copy short, crisp and catchy. No one has time to read long-winded stories about your product. Make your catchphrase something related to your product that will instantly make the reader want to read more about it. A personal question or a statement of fact usually works to bring out the “curious” in a reader. Dangling carrots like a discount or a benefit also goes a long way in getting the reader to read more.
Branding is becoming more than a logo or a product. While many large companies already have established brands, small businesses make the mistake of not creating their brand. Branding is becoming a promise of quality and reputation! It is one of the most important aspects of any business, large or small. Look out for those marketing agencies whose activities are ingrained with branding principles.
#2 Link’em up
Now that you have put up your first bait, the next step is to ensure the catchphrase sends that curious reader to your page. Keep in mind that LinkPosts have the advantage of being able to fetch meta tags on the related web page.
#3 Timing Talks
Now this is a crucial one. The right time to post your update is one of the most debated, and talked about points. You don’t want to get lost in a multitude of posts so avoid events where everyone is wishing everyone a Happy Whatever. Find lean periods of activity. It requires some amount of trial and testing before you can hit upon the “right time” and yet, it could be, that the right time no longer remains right. So, you need to constantly experiment and innovate and play your moves by feeling the pulse of the Facebook users.
#4 Points to Ponder
No, not just any old random points but Points that highlight your product, are the ones you want the reader to ponder over. Your update must focus on the most important aspects of your business. Bring out salient features that show readers that they have come to the right place.
#5 Words Work but Photos Speak
Yes, it’s true, the adage, “A Photo is worth a thousand words” holds true here as well. Readers are attracted to happy colorful, bright and cheerful photos and images. They have an instant attraction quotient to them that no words can match. So, bring out the designer in you. You can go a long way with beautiful images and crisp and catchy videos. Bring out the silverware because the reader will move on quickly. It’s all about catching the client’s attention.
In the end…
When working with large marketing agencies, smaller businesses tend to get lost in the crowd. Look up companies who may have started from scratch themselves and would understand the risks involved in growing your business and trying new initiatives.
Don’t despair if you feel your Facebook presence has not taken flight. Perseverance and Patience pay. You need to bring out your “A” Game because readers move on quickly. You have very little time to capture the client, so your posts and updates need to have that magnetic appeal. So, work with your product, work with your intuition and watch your business find its way to success.
Choose the marketing agency that best suits your business. Small Business specialists will understand your need to grow. Every unique business needs solutions that are tailor made for them! Businesses with growth aspirations will need a strong digital frontier to remain competitive. Developing your brand and making it known is a very important aspect of every business large or small.