How Live Streaming Videos Can Lift Your Brand’s Social Media & Content Marketing
Social media marketing is growing in leaps and bounds. It’s taking on new challenges almost on a day to day basis. The aim of the game is to capture the readers interest and hold on to it. Words too, play a very solid role in grabbing attention. So, into all this madness in jumps a new player called Live Streaming Videos. Yes! Gone are the days when videos had to be planned, shot, edited and finally put on air. That was not “Live” it was a video shot for a purpose.
“Live” has its own charm. It breaks down gaps and builds bridges amongst the most unusual. It brings to the table a world, hitherto unreachable to the common man. So how does this marketing concept of “Live Streaming Videos” actually work? What could be the possible benefits? Let us count the ways!
Its instant! Today everything is at your fingertips, literally and figuratively speaking. Instant is what people want. Live videos are instant. They connect. It’s funny, fresh, interactive all at once.
It has no known limitations. In today’s world of smart phones and tablets and the like, you can follow your favorites wherever you are. Businesses are smart, they keep freshcontent going, they keep the video streaming on. They keep changing and modifying and innovating as they go along. They base all their content on the user feedback because, of course,the consumeris king, right!
Its breaks barriers. No longer is the corporate world, a world that looks as though it is far removed from the common man’s home. Gone are the days when the corporate world looked unreachable, incomprehensible and not a place you could just walk into. Social Media Marketing puts a name and face to your business. People connect and that’s what is important.
Its interactive! Now your opinion as a prospective consumer matters. There are chat sessions and open forums where you interact directly over live streaming. You, as a consumer, are also involved. Everybody wants to feel wanted and important. Live streaming give just that opportunity.
Its measurable. Analytics on streaming can give you numbers to crunch. Numbers that will tell you how effective your video is. Numbers that will tell you how many shared it, how many commented on it. The feedback in invaluable as this is what gives you your edge over others. Live streaming means you are getting first hand feedback from your clients. Its gives your social media marketing a boost that conventional marketing people may not be able to replicate.
Content is unlimited. Your content can be anything that is in some way related to your business or then maybe not. Live streaming allows your clients to be involved in your experience so an influx of content will only serve to enhance your live streaming videos.
Its Live! Live streaming of events, watch them as they happen. Get front seat views from home. You are not limited by distances, tickets and what-have-you when you get the latest in product launches, movie promos, concerts, fashion shows, and any other event that you can think of.It’s all right here right now.
Like everything else marketing, Live streaming too comes with its share of work. When you are involved with a gazillion aspects of running your business, you would do well to harness some expertise in the field of social media marketing. Marketing in wrong hands can be perceived as an expense not an investment. If you want to Invest wisely you should look for agencies who firmly believe in Results Based Marketing. This type of Marketing is based on the company’s willingness to share risk with their clients. Sharing this kind of risk only demonstrates the effort made to understand the client’s business and building mutual trust over a longer period.
Choose the marketing agency that best suits your business. Small Business specialists will understand your need to grow. Every unique business needs solutions that are tailor made for them! Businesses with growth aspirations will need a strong digital frontier to remain competitive. Developing your brand and making it known is a very important aspect of every business large or small.