10 Types of Social Media Posts That Generate More Engagement
With the advent of the internet, everything that we knew to be “the way it is supposed to be”, has become old, obsolete and almost redundant. Gone are the days when kids would ask mom for just about anything under the sun. Mom Knew the answers! Not anymore… I once overheard one little fella tell his younger sibling “if you can’t MOM it! Then google it”.
So, if normal day to day life has been infected by the internet bug the world of business is similarly affected. There are a lot of aspects to owning or running a business and the one major aspect of any business is Marketing. People should know you exist. Yes, you have the print media and the TV to promote your business but that may not be true for all kinds of businesses. In this maelstrom of marketing and advertisingyou have acompletely new platform and one that has lots of traffic… people traffic.
Social Media marketing has taken on its own persona and it comes with its own set of dos and don’ts. Remember every business consists of several tasks, jobs and endless “to-do” lists. It helps to have one place to turn to that meets all your digital marketing requirements. Ensuring that the Marketing agency has its own Creative team, In-house Editors, Freelance photographers, Content developers, Account Managers and Web designers will only lessen your stress of running from pillar to post to get things done. Having a strong established Global network across the market is essential.
Given below are some tried and tested pointers that could help your business.
Post no 1
Questions! Everyone has something to say about everything. Putting forward a question that makes the reader think and then put down his/her thoughts on the topic is a good way to engage people. Your aim would be achieved depending on the number of responses your question generated.
Post no 2
Along with questions you could also frame your words wherein you seek advice from your readers. Again, you are playing to the persons “I know” psyche.
Post no 3
Running parallel with question and advice is a sort of a “fill-in-the blanks” scenario. Getting the reader to think and engage in a discussion. Once more the pointers lie in the number of responses you get.
Post no 4
One way of finding your prospective clients is surveys. Topic specific surveys where you split your readers based on topics. This will give you an insight into what your readers are looking for.
Post no 5
Use topics for your surveys that are garnering the most interest. Look at your social media website carefully. You’ll find there are some topics that are “Hot” and everyone who is anyone is discussing it. Jump on to that bandwagon and you should be able to attract readers to your page.
Post no 6
User generated content is created when the company has reason to believe that you are special and that you have something that they can relate to. They give due importance to personal details about a client and they use this to garner his/her vote. A unique client based post will attract the client and the word will get passed on.
Post no 7
Visuals always attract. Videos get seen. Going live with your content and making attention grabbing short videos will get you the attention you seek. Social media today is all about the “instant”. Everything happens Now! Not later or tomorrow or the week after. So, grab the moment.
Post no 8
In today’s modern age, everything is fast and instant and should happen now! But there are people who yearn for a glimpse of the “olden days”. Nostalgia always strikes a melancholy note. Often, an old advertisement or a reference, will garner reader interest. It makes the reader click on it to see if there are any more snippets or glimpses of the past. A past that most are still missing. Go with the nostalgia. It works.
Post no 9
Words have a way about them but they say “a picture is worth a thousand words”. Photos will attract attention. Content based on photos will also do the same. Keep your pictures a-coming and add some catchy words to go with it and there you have your reader curious to see more and know more.
Post no 10
Promotions and giveaways are always welcome by the reader. Keep interesting promos that your readers can relate to and watch the traffic come your way.
All the above is so easily said. The problems crop up when you are left struggling and juggling a whole mess of “to do” things. At such times, it may be pertinent to think of getting in some professional help. Marketing can be inexpensive if you are only paying for the results you obtain. It is important to look for companies that believe in results Based Marketing. When the risk is shared, the results produced will be better.